This isnвЂ™t the only situation where you may use the вЂњ&agency=вЂќ tag. Therefore, we ask each agency to place вЂњ&agency=theirnameвЂќ at the end of their links, like so: We want to see which agency provides more ROI so that we can choose an agency to work with in the future. WeвЂ™re sampling the work of two agencies at the moment, Saashi & Saashi and Sid Tea. In your UTM link, youвЂ™d just replace вЂњ&influencer=вЂќ with вЂњ&affiliate=вЂќ. We send each a link with the custom parameter вЂњ&influencer=theirname.вЂќ The end result looks something like this:ДЄn affiliate marketing campaign would look similar. But how do we know which sis makes us the most revenue? Each of the sisters posts to their Instagram Story for us. LetвЂ™s say that we work with multiple influencers, Kim K, Khloe K, and Kourtney K on a Black Friday campaign. LetвЂ™s dive deeper into the scenarios where custom UTMs help. For example, you may use custom parameters to monitor seasonality, the geo-location of traffic sources, or even to help with performing A/B tests.

You have the opportunity to get creative here. In a similar way to the above, you may wish to use the custom UTM parameter if you work with multiple marketing agencies and want to differentiate their campaigns in your reports. Marketers use these to track links that come from specific referrals, influencers, or affiliates, and differentiate between them.ДЄnother frequently-used custom parameter is вЂњagency=вЂќ. For instance, we see вЂњref=вЂќ, вЂњinfluencer=вЂќ, or вЂњaffiliate=вЂќ fairly often. Hence, you should use custom parameters when you frequently use a marketing or advertising methodВ that doesnвЂ™t line up with the five standard parameters.ДЄt UTM.io we see some custom parameters used more frequently than others. Google only establishes the five main parameters: They make it quicker and easier to sort and filter through ROI data in Google Analytics, Google Ads, or any other tool you use for reporting. However, if you donвЂ™t useВ advanced UTM naming conventionsВ in campaign tags, this can get messy and lead to additional reporting work.Д¬ustom UTM parameters can help you to clean, accurate, and actionable data. You can customize values within the main parameters by hyphenating them. TheyвЂ™re for advanced users who need to track a source, channel, or campaign beyond what the regular parameters can provide. In analytics or ad tools, you can tie this info to traffic, conversions, revenue, and other metrics forВ true campaign attribution.Д¬ustom UTM parameters refer to any unique parameters outside of the main five. These parameters allow UTMs to provide precise information on where visitors come from. Finally, the content refers to the emailвЂ™s call to action button, вЂњFind help nowвЂќ. The medium is email, more specifically it was sent using SendGrid. As you can see, itвЂ™s for TaskRabbitвЂ™s Summer Savings campaign.

Utm parameter builder